Personality Sales Training

What is B.A.N.K.?

Values Drive Behavior.


Most personality sales training systems are based in psychology and focus on the individual or salesperson. B.A.N.K. is “other” focused and categorizes people according to how they buy or say “yes” in the sales process. B.A.N.K. is the only methodology scientifically validated to predict buying behavior in less than 90 seconds.

B.A.N.K.™ is comprised of four personalities codes, BlueprintActionNurturing and Knowledge, which influence the way we make buying decisions. Each personality has a set of values that make us unique, think of this as your DNA. These values and behaviors make you more receptive to certain approaches, communication styles and decision outcomes. They drive your buying behavior and determine how you sell and want to be sold to, marketed to and communicated with.


B.A.N.K. is a game changer and will:

  • Improve your communication

  • Accelerate your negotiations

  • Close more sales

CrossCraft Consulting offers live, online and blended personality sales training options with tools and technology to support your sales growth. B.A.N.K. training teaches you why your customers buy and what triggers a “yes” or “no” in the buying process. We teach you how to determine your prospect’s buying behavior and adapt your approach to have the right sales conversation with the right person.


B.A.N.K. Personality Sales Training


Accelerate Sales Results.

Did you know…67% of sales people miss quota, 87% of sales professionals don’t feel prepared for their appointments and 66% of your customers feel turned off by your sales presentation. This could be costing you thousands of dollars each year in lost revenue!


B.A.N.K. personality sales training teaches you how to:

  • Determine the buying behavior of your prospect in under 90 seconds

  • Connect faster and on a deeper level with prospects and customers

  • Adapt your approach and sales conversations to increase conversions

  • Shorten sales cycles

  • Provide better customer service

  • Create sales & marketing scripts and presentations that speak the language of your prospects

  • Win more customers

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